The work on Glovebox is continuing but I think I’m now on the home stretch. I’d better be anyway, with only weeks until final submission! Following feedback from both my tutor and colleagues today, there are some final adjustments to be made before I think about how I’m going to present the app both for final submission and for exhibiting in June.
Firstly, it was pointed out that the app, as it currently stands, isn’t customisable enough. This is perhaps the ‘pristine’ designer in me, who wants to keep everything looking slick and consistent, allowing the user only to change the coloured accents in the app to suit their mood or car. But the point was made today that many drivers go very over the top with their motor; I’m talking about that Ford Ka with the pink fluffy dice, fluffy steering wheel cover and ‘Powered by Fairy Dust’ sticker hanging onto the boot for dear life. Some people just love fluffy things, and pink. Equally, there’s that black Vauxhall Corsa with the ‘eyebrows’, tinted rear windows, lowered suspension and comically large alloy wheels. At the more tasteful end of the spectrum, there’s the driver of the duck egg blue Fiat 500, complete with contrasting ivory interior with its big, retro buttons and patterned upholstery. I need to cater for all of these motorists – their cars are an extension of their personality, and the app needs to reflect this. Therefore I’m going to be more lenient with the colours and areas that can be personalised, offering different themes or skins, whilst maintaining good taste and design.
Glovebox changes mood board
In addition, I am aiming to bring more traffic to the app during the times when motorists aren’t looking at their documents or booking their cars in for maintenance. As a friend and colleague pointed out, they need to be reminded to visit the app on a regular basis. Therefore Glovebox will have an exciting new social side to it, linked with the photographic side of the app which already exists. It will act as a mix of Instagram and Facebook – an online base to share all things cars, with the ability to like and share photos of your car, as well as learn new skills in how to take the best portrait of your own car. Ratings and reviews for local garages will also be introduced.
Thirdly, there will be the rewards and deals elements. Exclusive agreements with fuel companies (e.g Shell, BP, Morrisons) will entice drivers to fill up their vehicles at certain petrol stations, gaining rewards for money off fuel, MOTs and other maintenance, or even in-app purchases like new filters and themes for the app. It is hoped that these would ensure a constant stream of traffic to the app, so that Glovebox becomes the true essential app for today’s motorist that it aims to be.
It’s a very exciting time as I near the end of Glovebox’s design development, and I will soon be considering how I’ll be visualising the functions through motion; it is currently between stop motion animation, and doing something on Adobe AfterEffects.